Master of Fun
Riding a hardtail is a choice, not a compromise. When you throw a leg over it, you've already decided to squeeze every last drop of fun from each ride.
You are here for a good time and Laufey is ready thanks to the low-slung, slack geometry, big fork, and that magic feel which comes from the clever frame design absorbing trail buzz and taking the sting out of bigger impacts.
Laufey refuses to be categorized and could be your first bike, or another bike in your collection. Ride it in Lycra or shred it in jeans. It doesn't matter. Laufey is your ticket to a good time.
Laufey refuses to be categorized and could be your first bike, or another bike in your collection. Ride it in Lycra or shred it in jeans. It doesn't matter. Laufey is your ticket to a good time.
Get the highlights
That Magic Feel
Designing a little bit of compliance into a frame adds comfort and also helps the bike track the ground better, especially at speed.
Trail Geometry, Done Right
Whether you are riding XC, or hitting the local jump trail, Laufey is ready with geometry built for shredding and to inspire confidence in newer riders.
Tough. Simple. Unstoppable.
With a rugged aluminum frame and factory-fitted vinyl protection, Laufey shrugs off the rough stuff so you can just keep riding.
That Magic Feel
Laufey's magic handling and composure when things get gnarly comes from that tuned rigidity and every tube has been carefully designed to offer the most fun, responsive ride possible.
Precision and absorption
Tuned Stiffness
Trail Geometry, Done Right
Take a slack, low slung frame. Add Steep 'n' Deep to maximize maneuverability and a big 140mm fork for when things get crazy. Precision shaping of the chainstays to give lots of clearance for grippy 2.6" tires. That is the recipe for fun!
Ready to Rock Geometry
More Travel, More Traction
Tough. Simple. Unstoppable.
Laufey is a bombproof hardtail, built to survive abuse. The factory fitted vinyl protects the downtube from the inevitable rock strikes and the internal cables are protected and hidden.
Advanced Aluminium Frame
Laufey's advanced aluminium frame with shaped tubes are double or triple butted. This adds strength to the high stress weld areas and saves weight elsewhere, allowing us to fine tune the ride quality.
LOCKR: Everything You Need, Right At Hand
When it is time to shred Laufey is ready. LOCKR is our downtube cargo bay, complete with an OC bag and enough space for all the essential tools and whatever you need for short rides or longer days. Use it to hold tools or your favorite ride snacks.
Internal cables
The internal cable routing guides cables through the downtube and chainstays to ensure no rubbing or rattling.
Downtube Protector
The downtube is protected from the inevitable stone strikes by the robust and invisible vinyl protector which offers great coverage.
Rubber Bumpers
The chainstay is protected by our custom designed rubber bumper, designed to protect and to reduce noise.
Chainguide Ready
The ICGS-05 mount allows secure mounting of Laufey's chain guide.